A randomized controlled trial of “Sikker Trafik LIVE” (“Road Safety LIVE”) – Sub-report 2

Around one in five serious accidents involves a young person between 15 and 24 years old. In an attempt to break the statistics, in collaboration with TrygFonden, the Danish Road Safety Council has launched the “Sikker Trafik LIVE” (“Road Safety LIVE”) educational campaign. “Sikker Trafik LIVE” is an educational intervention in several different versions targeting pupils in the 8th-10th grade of primary and lower secondary school, students at production schools and vocational colleges, and students in general upper secondary education. Common to the different versions of the intervention is that they all include a personal story about a road accident as their focal point. At the production schools and vocational colleges in focus in this report, the ambassador is usually a person who lost a close relative in a road accident. The aim of the intervention is for young people to become involved and to reflect on the choices they make in traffic.

Since 2007, the Danish Road Safety Council has offered visits to production schools and vocational colleges throughout Denmark in a campaign entitled “Sikker Trafik LIVE” (“Road Safety LIVE”). In the 2016/2017 school year, “Sikker Trafik LIVE” visited 122 production schools and vocational colleges. The purpose of this report is to present the impact measurement of ”Sikker Trafik LIVE”. We examine whether students at production schools and vocational colleges acquire new knowledge, change their attitude to road safety and change their behaviour in traffic after the visit by a LIVE ambassador as part of the “Sikker Trafik LIVE” campaign. The impact measurement was designed as a randomised controlled trial.