Population aging is expected to result in an increased demand for long-term home care services world-wide. In Denmark, long-term home care is predominately provided by local municipalities and is publicly financed. This paper uses a stated preferences approach to study the willingness to pay (WTP) for various components of long-term home care services, using household taxes as the payment vehicle. In our discrete choice experiment, we ask respondents to consider a hypothetical individual – an 83-year-old woman with physical limitations who lives alone – and to choose among various service packages for her. We find that respondents, on average, have strong preferences for improving long-term home care services. However, these average results are strongly driven by positive WTP among respondents with left-wing political views. Furthermore, WTP is positively associated with age, which implies an increasing demand for improved services as longevity increases. We conclude that WTP for tax-financed, long-term home care services is closely linked to respondent characteristics.